SKY IT EXPERT “search engine marketing,” the shorter phrase “search marketing” is now often used because the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically wont to describe paid search activities.
If you’ve ever wondered, “what is SEM?” you're not alone. There are tons of terms in digital marketing that sound an equivalent or have similar definitions. during this post, we aim to clear up the confusion.
SEM, or program marketing, is that the act of using paid strategies to extend search visibility. within the past, program marketing was a term wont to describe both program optimization (SEO) and paid search. But now, it nearly always refers only to paid search marketing.
With SEM, brands buy ads to seem as search results on program results pages (SERPs). they aim select keywords in order that when a user searches for those terms, they see a billboard from the brand. The brand is charged as long as a user clicks on the ad.